Inclusive Customer Spotlight
You’re looking to reach new audiences for growth, innovation, and post-pandemic recovery, but you’re missing out on the biggest customer growth opportunity: diversity & inclusion. When you want to expand your market you don’t just need market research, you need a precise and proven approach to spot and apply human insight.
This is a systematic process to identify your most lucrative customer and in so doing, uncover potential bias and blindspots in mindsets, hypotheses, research tools and business processes. A proven product development tool that brings the voice of your key customer into the go-to-market process.
Want to identify your most lucrative customer?
Book a 15-minute discovery call.
I’m a global customer insight and product strategy leader for technology, finance, and healthcare companies that need to make better bets on technology and expand their marketshare. And I’m a qualified intercultural competence coach.
Many companies miss out on product innovation and sales opportunities because they haven’t precisely identified and engaged their most lucrative growth audiences.
And that’s what people get wrong about inclusion.
Research, design, and marketing practices are often biased and built on assumptions, not insights. That’s why I developed the Inclusive Customer Spotlight so design and marketing teams can optimize their products and marketing for their growth customers, and keep their multi-talented team inspired and aligned behind the right customer-first solutions.
Inclusion isn’t a nice-to-have. It’s an essential business practice for companies to succeed in today’s connected world.
THE PROGRAM
Step 1: Audit your existing customer/user profiles and personas
Step 2: Review your business drivers and priorities
Step 3: Identify your exponential buyer
Step 4: Draft a Narrative Prototype® of that buyer’s future experience based on available research
Step 5: Animatic video collage of key moments to bring the experience to life for your key stakeholders
Curious about how inclusive design can grow your business?
Schedule a 30 minute discovery call.
TESTIMONIALS
“The force of synthesis. Victoria takes the complicated to the communicated with apparent ease.” - Rachael Lear, Supply Chain Expert Consultant to the UK Government
“Her awareness of cultural nuances within the region meant she was able to pinpoint the insights that mattered most, translate that into a strategic path forward.” - Laura Dixon, Google
“Victoria never, ever hides behind any cultural stereotypes or shallow media thinking. She gets what makes businesses in different verticals work together. She pulls out the hidden truths and actually figures out who the customer is and what she needs.” - Bo Hellberg, Chief Marketing Officer, String Furniture; President D&AD New Blood