Bridging Cultural Differences for Growth
Grow your story across cultures
Grow your story across markets
Grow your story across differences
Grow your story inclusively
Grow you story by design
Who We Are.
Connectar is an intercultural customer research, user experience and design strategy agency founded by Victoria Kirk Owal.
We bring a writer's eye for the human story to the world of Customer Insight, Experience Strategy, and Intercultural Competence. It’s our unique combination of deep listening, global fluency, digital expertise, and storytelling that helps us reframe your technology challenges from a human perspective, and align your organization behind cutting-edge, customer-first solutions that stick.
From complicated to communicated, with ease.
In a networked world where people are so diverse, how do you understand them, and meet their different needs, while working as one team with a shared purpose? We’ve been answering this question for over two decades in a way that delivers business growth.
We are strategists and subject matter experts who use proven methods to break out of industry echo chambers and uncover fresh insight into your customers, stakeholders, and employees. When you need a hands-on trusted extension to your company, and your research, analytics, technology, product development, and marketing networks, we’ve got your back. We articulate practical go-to market solutions that win internal buy-in, and drive growth through customer engagement, employee retention, sales, profitability, and reputation.
Outside-inside-out planning
We take both an ‘outside in’ (led by customers, communities, values, needs and motivations) and ‘inside out’ approach to planning (aligning the business around a customer promise). Using leading edge methods, we assess your needs, both internally and externally and synthesize them into coherent strategic narratives that align teams in your organization. This often means, bringing siloed teams together, getting practical with agile development sprints, quantifying impact, and transferring knowledge along the way. So you not only get insights and inspiration, but practical solutions that are commercially successful.
Our purpose is to remain aligned with your evolving customers, integrating their needs into your business and technological capabilities. By choosing to not promote specific methodologies or proprietary tech platforms we, instead, support people, and align technology solutions to them.
Our approach delivers the strength and credibility of multiple perspectives, and the simplicity of one elegant solution for you.
OUR VISION FOR YOU
We’ve helped dozens of companies, government agencies and nonprofits to have create technology solutions that have a meaningful impact on customer’s lives; solutions that are commercially successful and boost internal engagement. We partner with you so your business can use cultural diversity and understanding of human behavior to not only foster effective communication that is integral to business success but to cultivate trust and respect within teams.
INCLUSION IS KEY
Significantly, we recognize that when experiences are created by teams that are diverse, a variety of perspectives arise that often resonate with more audience groups and drive lasting growth. As a female-founded independent strategy practice, Connectar integrates these viewpoints into our approach. We work with a prized team of top talent (from writers and research analysts to designers and developers) that works flexibly, all over the world, so you get just the right mix of expertise.
GET IN TOUCH
Interested in learning more about how inclusive design can benefit your business? Drop us a line here.
“A great quote in here from yourselves or a client… Donec nec justo eget felis facilisis fermentum. Aliquam porttitor mauris sit amet orci. Aenean dignissim pellentesque felis.”
— Connectar team or client