Turn your untapped
customers into profit
Your business needs fresh human insights to stay ahead. With fast tech changes and an uncertain economy, there’s less room for mistakes than ever.
With my product development background and data insights expertise, I get to the heart of why profitable customers choose you—or don’t. I’ll show you how to turn them into users, buyers, and fans. I help your team focus on what drives growth, so you can win more and guess less.
Who we work with
Major corporations & government departments
Leading agencies & consultancies
Social enterprises
Design schools and institutes
Here's what clients have said:
3 ways I can help you
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3 ways I can help you 〰️
Unlock new opportunities with strategic, data-driven insights. Whether you need a deep dive into your customer data, a sustainable growth strategy, or ongoing expert guidance, I help you build a more inclusive, future-ready business.
1. Data Audit for Customer Insights and Opportunities
2. Strategic Setup for Sustainable Growth
3. Fractional Advisor and Innovation Partner
Are these challenges familiar?
Here’s what executives and leaders tell me when we meet. Sound familiar?
We’re drowning in data but thirsting for insight
We’re guessing at what resonates with customers
We need to expand in new markets but it’s too complicated
Our interdisciplinary team is talented but can’t align or communicate well
Why this happens (it’s not because you need more data.)
Your data is scattered across people, reports, and platforms. No one’s in charge of pulling it all together to make smart decisions. So, valuable insights end up going to waste.
You lack strong systems for customer feedback, market research, or insights. This means your decisions rely on guesswork instead of solid customer knowledge.
You want to grow in new markets, but navigating regulations is tough, and you don’t fully know the culture.
You have talented people, but they aren’t working together because they don’t communicate or collaborate on shared goals.
To be truly data-driven, you need more than a plan. You need an expert who can weave the customer’s voice into everything you create, launch, and evaluate. That’s how data becomes your competitive edge—by giving your team a clear, unbiased view of the customer. This clarity drives what you make and how you show up in the market. When your whole team aligns around this, you start making smarter decisions that resonate with the people you’re here to serve.
Insights about your customers and organization aren’t a nice-to-have. They’re the threads that weave innovation, growth, and profit together.
The Process
I’ll bring a fresh, objective perspective to your team—without adding to your overhead.
While you focus on your core work, I’ll deliver actionable insights about your customers, markets, and stakeholders that help you take better products to market that drive results.
I use a 5-point approach to make sure you connect with the right customers and stakeholders:
HUMAN INSIGHT:
Audit the data and identify knowledge gaps so we understand why customers choose you – or not. By combining cultural insights, customer data, and market research I help you stay ahead of market shifts and attract new customers before your competitors do.
GROWTH CUSTOMER:
Grow your business by identifying new and diverse customers who can make you stronger and more profitable in the future.
AGILE TACTICS:
Fast, flexible research techniques to stay ahead in a rapidly changing market.
FORESIGHT:
Set up advanced data and AI tools to spot opportunities early, helping your business stay ahead of the game.
TEAMS IN ACTION:
Get your teams working together to share ideas, and build strategies that everyone is on board with.
Are you ready for the next step?
The right strategy starts with the right insights. Let’s uncover what’s next for your business.